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Privacy Policy

Laerdal Privacy Policy

This Privacy Policy discloses the information collection and use practices of Laerdal Medical Canada (“Laerdal”) and applies solely to the website or service on which it appears (“Services”). This Privacy Policy does not apply to any other product or service provided by Laerdal, its affiliates or business partners.


Information Collection - Personal and Non-Personal Information
When using the Services, you may be asked to provide, or you may choose to upload, certain personally identifiable information about yourself ("Personal Information"). Personal Information can include your name, email address, government issued identification and other information that specifically identifies you as an individual.

In addition, you may also provide, and we may automatically collect, non-personally identifiable information, such as the type of browser or device operating system you use, the domain name of the website from which you linked to us, the amount of time you spend on the Service, the pages on the Service that you view and other data which does not specifically identify you ("Non-Personal Information"). We may also aggregate Personal Information collected from our users (such as the number of users in a particular region or having particular characteristics) in order to make further Non-Personal Information.

Information Usage
We will only use your Personal Information collected through the Service as described below, unless you have specifically consented to another type of use, either at the time the Personal Information is collected from you or through some other form of consent from you or notification to you:

• We will use Personal Information to operate the Service and to provide you with any specific services that you have requested.
• We may use your Personal Information to respond to your direct inquiries.
• We may use and share your Personal Information as necessary to process and manage the purchase or use of a product or service, such as for payment processing or shipping purposes.
• We will use your Personal Information to add you to our mailing lists and to send you emails from time to time.
• We may permit our vendors and subcontractors to access your Personal Information, but they are only permitted to do so in connection with performing services for us. They are not authorized by us to use the information for their own benefit.
• We may disclose Personal Information as required by law or legal process.
• We may disclose Personal Information to investigate suspected fraud, harassment or other violations of any law, rule or regulation, or the policies for the Service.
• We may transfer your Personal Information in connection with the sale, merger or change of control of Laerdal or the division responsible for the services with which your Personal Information is associated or a bankruptcy proceeding.
• If you specifically consent to additional uses of your Personal Information, we may use your Personal Information in a manner consistent with that consent.

Payment information which you enter to complete a purchase is transmitted directly to a third party payment processor used by Laerdal and is then outside the control of Laerdal.

We may use your information to match it with other public and private data sources in order to enhance our records, such as appending additional information to your profile, or the records of our business partners. We also may work with other providers who also possess your information in order to improve our messaging, such as sharing your Personal Information with a third party who also has your Personal Information in order to enhance one or both of our services provided to you.

Non-Personal Information may be shared with any number of parties, provided that such information shall not specifically identify you.

You should be aware that Personal Information which you voluntarily include and transmit online in a posting, such as in a forum or through social media, may be viewed and used by others. In addition, your username, full name, and company name may appear in a public profile and may be accessible to any user of the Services. As a result, we are unable to control uses of your Personal Information by other parties in such instances, and by using the Services you assume the risk that the Personal Information provided by you may be viewed and used by third parties.

"Cookies" are pieces of information that may be placed on your device by a service for the purpose of facilitating and enhancing your communication and interaction with that service, remembering your preferences and storing certain information regarding your interaction with the service. We and our affiliates and/or third-party contractors may use cookies, web beacons, clear gifs and similar technologies on this Service to customize your use of the Services and for other purposes to make your access more convenient or to enable us to enhance and monitor the Services. You may be able to stop or restrict the placement of cookies on your computer or flush them from your browser by adjusting your Web browser preferences, in which case you may still use the Services, but it may interfere with some functionality.

Among the third parties that use such technologies on this Service are:

• Google Analytics -
• Google Tag Manager -
• Eloqua -
• Crazy Egg -
• Hotjar -

Laerdal does not control the practices of such third parties. You should review their policies if you wish to learn more about their information collection and use practices and/or to exercise any right to opt-out of their information collection practices.

Social Media
This Service contains links and interactive features with various social media platforms, such as Facebook and Twitter. If you already use these platforms, their cookies may be set on your device when using our Service and they may already have certain information about you which they may combine with information collected on this Service. These features may enable integration and/or access to your social media accounts. We do not control those social media services, your profiles on those services, modify your privacy settings on those services or establish rules about how your information on those services will be used. You and the social media service providers are in control of those issues, not Laerdal. You are encouraged to read all policies and information on the applicable social media services to learn more about how they handle your information before using any such features made available to you on the Service. We are not responsible for any acts or omissions by any social media service provider or your use of features that come from their features or platform.

Security and Data Retention
The security of your Personal Information is very important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and us or information stored within the Services or our servers will be completely free from unauthorized access by other parties such as hackers. Your use of the Services demonstrates your assumption of this risk. We retain your Personal Information, if provided by you through the Service for as long as we have a business need or until you request that we remove such information from our active records (though it may continue to reside in our archives). Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information.

Except to the extent expressly covered by this Privacy Policy or another contractual relationship with Laerdal, any communication or material you transmit to us by email or otherwise, including any data, questions, comments, suggestions, or the like is, and will be treated as, nonconfidential and nonproprietary and anything you transmit or post may be used by us for any purpose, including but not limited to, reproduction, disclosure, transmission, publication, broadcast, and posting. Furthermore, you expressly agree that we are free to use any ideas, concepts, know-how, or techniques contained in any communication you send to us without compensation and for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products and services using such information.

No Children under age 13
We have no intention of collecting Personal Information from children under the age of 13 and this Service is not directed to children under 13. When we become aware that Personal Information from a child under 13 has been collected without such child’s parent or guardian’s consent, we will use all reasonable efforts to delete such information from our database.

Changes to Policy
We reserve the right, at our discretion, to change, modify, add, or remove portions from this Privacy Policy at any time. However, if at any time in the future we plan to use Personal Information in a way that materially differs from this Privacy Policy, we will post such changes here and provide you the opportunity to opt-out of such differing uses. Your continued use of the Services following the posting of Privacy Policy changes means you accept such changes.

The United States of America
Our servers are primarily maintained in the United States of America. By using the Service, you freely and specifically give us your consent to export your Personal Information to the United States and other locations where Laerdal processes your information, which may be outside of your home country. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA.

Opt-Out; Data Access
If you wish to have your Personal Information removed from our active records, or need to update such information, please contact

You may also subscribe, manage your email settings, and unsubscribe from Laerdal marketing communications at: 

We will process your request within a reasonable time. We are not responsible for removing your Personal Information from lists of any affiliates or third parties who have previously been provided your information in accordance with this Privacy Policy.

As described in the Interest-Based Advertising section above, you can opt-out of targeted advertising from certain providers at

Terms of Service
This Privacy Policy is subject to the Laerdal Terms of Service.

For questions or concerns relating to privacy, we can be contacted at:

Laerdal Medical Corporation
Attn: Web Marketing Manager
305 Milner Avenue, Suite 703 
Toronto, ON M1B 3V4. 
Tel. no. 523-7325

Effective Date

This Privacy Policy was last updated on July 15, 2017.

Interest-Based Advertising
Laerdal may work with various third parties to deliver targeted advertising to you when you visit other services. Cookies and similar technologies may be used in this process. For example, if you are searching for information on a particular Laerdal product, we may cause an advertisement for such product to appear on other websites you view. This form of advertising, sometimes called “interest-based advertising,” is based on Non-Personal Information that does not specifically identify you. As a result, third parties may know your interests, but do not personally identify you in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests and activities. However, if you would like to opt-out of these interest-based advertisements, please follow the opt-out process described below.

We comply with the Self-Regulatory Principles for Online Behavioral Advertising set forth by the Digital Advertising Alliance (DAA), and as applicable, the Digital Advertising Alliance of Canada. 

You can opt-out of targeted advertising from certain providers at

This process relies upon an opt-out cookie, so if you delete your cookies or use a different computer, you will have to repeat this process. Please note that by opting out, you will continue to see advertising online, but it may not be tailored to your specific interests and activities.

We do not respond to or honor “do not track” (a/k/a/ DNT) signals or similar mechanisms transmitted by web browsers.